Mailing list are crucial to any business. Without a list of valued and loyal customers, you have no business. When I first started out, I had no clue about mailing list or the value of them. I had a product, an e-book. one product, so I thought it wasn't necessary to keep a list, as I had nothing else to sell. The customers that emailed me, I would always email back, and I built up some great relationships that way, but I never stopped to think of the value of a list or how essential it was for my business.
I can't believe it when I look back...