Mailing lists can help you target your customers efficiently for direct mail marketing campaigns, but you may be wondering why bother with a email marketing campaign when there are so many other ways to reach out to prospective customers. Simply put, direct email marketing offers advantages that no other form of advertising can match-and emailing lists from a list provider can cut out a lot of the initial work. Here are some of the reasons they can work for you.
It's Tangible
Even in these days of Internet marketing and convenience, direct email marketing offers one of the best values for your money. Unlike email, direct marketing put an actual, physical, tangible item into your prospective customer's hands. Once a target closes an email-if he ever opens it-it's gone from his mind and will never be seen again. Direct email actually arrives at your prospect's home and sits there, to be seen again and again. And if you include a gift as part of your email campaign that too is there in the customer's home, displaying your name or message.
It's Targeted
You can tailor mailing lists for direct email by many different variables, depending on your aims. Mailing list providers take a lot of the guesswork and legwork out of choosing recipients for your marketing campaign. You can specify a list by location, age, profession, group membership or any number of other factors. Specialized mailing lists can let you drill down to select your target market so that you don't waste your advertising dollars on unlikely prospects.
It's Economical
While your company may spend more per customer contacted via direct email, the ROI is significantly higher than it is with less-targeted methods of advertising. When you narrow your mailing list precisely to your targeted market, you can afford to use more expensive and more effective marketing methods to publicize your company.
It's Tangible
Even in these days of Internet marketing and convenience, direct email marketing offers one of the best values for your money. Unlike email, direct marketing put an actual, physical, tangible item into your prospective customer's hands. Once a target closes an email-if he ever opens it-it's gone from his mind and will never be seen again. Direct email actually arrives at your prospect's home and sits there, to be seen again and again. And if you include a gift as part of your email campaign that too is there in the customer's home, displaying your name or message.
It's Targeted
You can tailor mailing lists for direct email by many different variables, depending on your aims. Mailing list providers take a lot of the guesswork and legwork out of choosing recipients for your marketing campaign. You can specify a list by location, age, profession, group membership or any number of other factors. Specialized mailing lists can let you drill down to select your target market so that you don't waste your advertising dollars on unlikely prospects.
It's Economical
While your company may spend more per customer contacted via direct email, the ROI is significantly higher than it is with less-targeted methods of advertising. When you narrow your mailing list precisely to your targeted market, you can afford to use more expensive and more effective marketing methods to publicize your company.
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