Choosing the direct marketing data list perfect matched to a targeted audience is a sure fire way of building success into a marketing campaign. Our advice will ensure your direct marketing data selections are the right choice for ensuring maximum ROI from your campaigns. These categories hold information on individuals which range from basic details such as name, address, telephone number and email address to latest information such as lifestyle preferences and buying behavior.
Lifestyle consumer data is information personally provided by consumers in response to specific questions. Because people have opted to give their information and provided answers to specific questions, the quality of the resulting data is ideal for targeting particular consumers or consumer groups. Data attributes describing who they are how they behave and their purchasing habits for particular products and services are of great use to marketing professionals in targeting the most suitable prospect for their offer.
Lifestyle consumer data can also be tagged to an existing database to provide additional consumer intelligence for organizations. Creating greater insight into their customers for use in targeted direct marketing campaigns. Examples of variables available for targeting consumer groups include; income and employment, insurance renewal dates, home ownership, date of birth, holiday destinations, income and employment, shopping preferences and pet ownership.
Lifestyle consumer data can also be tagged to an existing database to provide additional consumer intelligence for organizations. Creating greater insight into their customers for use in targeted direct marketing campaigns. Examples of variables available for targeting consumer groups include; income and employment, insurance renewal dates, home ownership, date of birth, holiday destinations, income and employment, shopping preferences and pet ownership.
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