Technology is great, for promotion purposes, but don't make the error of throwing the infant out with the bathwater. While Twitter, Facebook, LinkedIn and other social media sites are taking the spotlight in lots of promotion circles, direct mail promotion using targeted mailing lists is still of the best, most effective ways to reach your potential customers, and it keeps on getting better. The same expertise that powers social media promotion also makes it simpler for list suppliers to compile specialty mailing lists and targeted lists for direct mail promotion. In addition, the new expertise is powering some trends in direct mail promotion that can make your lists a more effective promotion tool. Here are a few ways that expertise has made it simpler than ever to target your potential customers with lists.
Deeper targeting makes your specialty mailing lists, consumer lists and business lists more effective than ever. Online surveys and games have made it simpler than ever for mailing list providers to collect knowledge about consumer preferences and desires. Your mailing lists can now go deeper than basic demographics of age, income, marital status and location. You can further define your specialty lists and consumer mailing lists by hobbies, preferred activities, purchasing habits, even favorite brands. All this new knowledge not only helps you target your direct mail to the right market, it also helps you create more personalized and effective promotion campaigns.
Options, options, options! Create promotion materials that give your potential customers lots of options, including online options. Here's where direct mail promotion has it all over social media promotion: a physical card or piece of paper sticks around on the desktop long after a tweet or Facebook message has disappeared in to the ether. But that doesn't mean that they are useless-the interactive nature of the net gives you unprecedented access to your market. The trick? Use direct mail promotion with targeted lists to aim customers at your online presence. Include your Twitter user name and Facebook URL on any piece of direct mail that goes out, and then give your customers a reason to Like and Follow you. Hook them through your lists and promotion material, and then reel them in with Tweets and Facebook offers. In lieu of abandoning direct mail promotion in favor of social media promotion, devise a promotion strategy that draws on the strengths of every promotion tool in your toolbox. Start with targeted lists to identify your best prospects, then go to work to turn them in to customers.
Automation and on-demand printing let you target your mailing lists with personalized promotion materials. Mail combine was a giant advance that allowed you to address each of your potential customers by name, but it is elderly hat now. Today's on-demand direct mail printing lets you personalize your interactions with potential customers and existing customers even further. You can start with specialty mailing lists or create your own, then set up an automatic method that sends out direct mail based on every customer response and action. Working with a mailing list company that offers full-service fulfillment or a printer that offers mailing lists service lets you merge several effective promotion techniques in to a killer promotion strategy.
Deeper targeting makes your specialty mailing lists, consumer lists and business lists more effective than ever. Online surveys and games have made it simpler than ever for mailing list providers to collect knowledge about consumer preferences and desires. Your mailing lists can now go deeper than basic demographics of age, income, marital status and location. You can further define your specialty lists and consumer mailing lists by hobbies, preferred activities, purchasing habits, even favorite brands. All this new knowledge not only helps you target your direct mail to the right market, it also helps you create more personalized and effective promotion campaigns.
Options, options, options! Create promotion materials that give your potential customers lots of options, including online options. Here's where direct mail promotion has it all over social media promotion: a physical card or piece of paper sticks around on the desktop long after a tweet or Facebook message has disappeared in to the ether. But that doesn't mean that they are useless-the interactive nature of the net gives you unprecedented access to your market. The trick? Use direct mail promotion with targeted lists to aim customers at your online presence. Include your Twitter user name and Facebook URL on any piece of direct mail that goes out, and then give your customers a reason to Like and Follow you. Hook them through your lists and promotion material, and then reel them in with Tweets and Facebook offers. In lieu of abandoning direct mail promotion in favor of social media promotion, devise a promotion strategy that draws on the strengths of every promotion tool in your toolbox. Start with targeted lists to identify your best prospects, then go to work to turn them in to customers.
Automation and on-demand printing let you target your mailing lists with personalized promotion materials. Mail combine was a giant advance that allowed you to address each of your potential customers by name, but it is elderly hat now. Today's on-demand direct mail printing lets you personalize your interactions with potential customers and existing customers even further. You can start with specialty mailing lists or create your own, then set up an automatic method that sends out direct mail based on every customer response and action. Working with a mailing list company that offers full-service fulfillment or a printer that offers mailing lists service lets you merge several effective promotion techniques in to a killer promotion strategy.
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